2011-06-24 18:56 
SINGAPORE, June 24, 2011
/PRNewswire-Asia/ -- Pioneering online insurer DirectAsia.com is
celebrating its first birthday!
Since launching just 12 months ago,
the innovative company has fast established itself as Singapore's
chief road safety champion. This has been achieved thanks to its
offer of a best price guarantee on car insurance for safe
drivers.
Now DirectAsia.com is coinciding its
birthday celebrations with the launch of its latest road safety
videos featuring Singapore star Adrian Pang and his family.
The videos address the disturbing
and increasing trend in bad driving including not wearing seat
belts, using hand phones and drink driving.
Anthony Hobrow, Chairman of
DirectAsia.com, said: "We all know and witness these bad driving
habits everyday. Yet we do nothing about it. That's why we want to
bring a human face to road safety. We're delighted to have teamed
up with Adrian and his family to help put the spotlight on this
serious issue."
Adrian Pang appears in the videos
with his two children Xander and Zachary whilst his wife Tracie
Pang directs. Adrian Pang said: "The issue of safety on our roads
raises so many questions. For instance why do I see mum and dad
buckled up in the car but the kids are not wearing their
seat-belts? It doesn't make sense, so why is this happening? I hope
these videos can make a difference and help avoid the loss of so
many lives."
This is not the first time that
DirectAsia.com and Adrian Pang have teamed up. As a major supporter
of the Singapore arts' scene, DirectAsia.com sponsored two
PANGDEMONIUM! Productions, Closer and the upcoming Dealer's
Choice.
The road safety videos can be viewed
on www.DirectAsia.com/roadsafetyvideos
About
DirectAsia.com
DirectAsia.com is a new and
innovative direct online insurance provider that began operations
in June 2010. As a dedicated direct personal lines insurer,
DirectAsia.com provides fast and easy access to insurance needs
online. Fully licensed and regulated by the Monetary Authority of
Singapore, DirectAsia.com provides car, travel, home and personal
accident insurance through our online portal -- DirectAsia.com,
over the phone and its customer service centre in the CBD.
DirectAsia.com is fully owned by Whittington Group, an
international insurance investment business headquartered in
Singapore, and is supported by Munich Re, one of the world's
leading reinsurers.
For media queries, please
contact:
Rachelle Lee
Marketing Manager
Mobile: +65-9138-6138
Tel: +65-6603-3676
Email: [email protected]
SOURCE DirectAsia.com