PUTRAJAYA, Malaysia, Aug. 4, 2011
/PRNewswire-Asia/ --The Monsoon Cup 2010, the final stage of the
ISAF World Match Racing Tour (WMRT) recorded yet another successful
year of positive figures on its brand valuation audit. The Return
on Investment (ROI) and Key Performance Indicators (KPI) Valuation
Report was prepared by BrandAdvantage and MSC Technology Centre Sdn
Bhd, while the media reports were completed by Boulder Creek
International, Media247, Meltwater and Repucom.
The race was broadcast to 176 countries via 19 broadcasters and the
total household reach for broadcast alone was over 1.73 billion.
The broadcasters included ESPN STAR Sports, Sail TV, Eurosport, FOX
Sports and Sky Sports. An addition to the international broadcast
and news minutes in 2010 were the local news minutes via news
reporting on Bernama News, Buletin Utama on TV3, Berita Nasional on
TV1, TV9 and NTV7.
Local media value more than doubled
to RM46,365,832 in 2010 while the overall TV media value shot up to
a staggering RM411.1 million (USD132 million), a 63% increase since
2009. Event sponsorship of RM7.1 million was generated from various
corporate partners including Telekom Malaysia, Firefly, Ri-Yaz
Heritage Marina Resort & Spa, Permanis Sandilands, Valiram
Group and GBA Global Corporation. The results of the analysis
concluded that Monsoon Cup 2010 had delivered an overall KPI
achievement of 98.3% and the overall Return On Investment was a
notable 31 times.
During the event, 1,729 jobs were
created while visitor expenditure during the event was estimated at
RM13.1 million, an 85.7% increase since 2009 spurning economic
benefits to the businesses in Terengganu in various sectors
including hotels, tourism, restaurants, boat-making, food supplies,
textiles and souvenirs.
Malaysia Youth and Sports Minister
Datuk Ahmad Shabery Cheek said, "Over the years, the Monsoon Cup
has gone from strength to strength, winning awards along the way
and inspiring more Malaysians to take up and excel in the sport of
sailing cementing its position as the second biggest sporting event
in Malaysia, behind Formula 1. T-Best Events, the organiser
of the Monsoon Cup are incredibly committed to developing the sport
in addition to delivering a world-class event."
Part of the success of Monsoon Cup
2010 was attributed to the Monsoon Sailing School, a four-day
clinic under the patronage of the Malaysia Ministry of Youth and
Sports to promote match racing as a professional sport. Under the
tutelage of renowned match racers including Olympic gold
medallists, Belinda Stowell and Tessa Parkinson; Monsoon Cup Race
Advisor, Dato' Peter Gilmour; Singapore Asian Games coach, Brad
Sheridan; and Top Match Racing Team skipper, Torvar Mirsky and
trimmer, Kinley Fowler, participants learnt the finer skills of the
sport. 10 elite Malaysian sailors who were handpicked by the
Malaysian Yachting Association (MYA) joined the programme, of which
one participant, Norashikin Mohd Sayed, was named "Most Promising
Sailor". Monsoon Sailing School presents a unique platform for
young sailors to see and feel for themselves the natural
progression that sailing and match racing can offer.
Monsoon Cup Chairman, Tan Sri
Sabbaruddin Chik, proudly acknowledged, "Besides the outstanding
ROI and KPI results, we achieved a hat trick last year at the World
Match Racing Tour Awards by achieving the title of Best
Overall Event 2010, and added another feather to our cap by
winning two new awards -- Best Media Operation
2010 and Best Race Committee 2010. We look
forward to this year's Monsoon Cup and another successful
year."
About Monsoon
Cup
Monsoon Cup (www.monsooncup.com.my) grew
from a simple vision to a world-class experience attended by the
cream of the crop in yacht racing. A not-to-be missed yacht race
event, Monsoon Cup is the last leg of the prestigious World Match
Racing Tour, a professional sailing series featuring nine World
Championship events across the globe.
Monsoon Cup brings together the
world's top sailing teams who will battle it out for a championship
trophy and one of the highest prize money awarded for a match
racing event.
About the ISAF World Match
Racing Tour
The World Match Racing Tour (WMRT)
is the leading professional sailing series featuring World
Championship events across the globe, sanctioned by the
International Sailing Federation (ISAF) with "Special Event"
status.
The World Tour awards over
US$1.75million in prize money with points awarded at each event
culminating in the crowning of the "ISAF Match Racing World
Champion". The prize fund includes a US$500,000 overall prize pool
for the top nine teams in the Championship. Events take place in
identically supplied racing yachts to place the focus on team work
and skill. Racing takes place close to the shore for the general
public to follow the races as virtual on-the-water stadiums. Media
and television highlights coverage reaches in excess of 183
countries around the world.
2011 WMRT Current
Leaderboard
For full information on WMRT, please
visit: www.wmrt.com
SOURCE Monsoon Cup