PRNewswire-Asia/ -- Global reputation strategist Leslie Gaines
Ross and Standard Chartered Bank's global corporate affairs chief
Mark Devadason are to lead a high profile group of speakers at the
2011 PublicAffairsAsia Corporate Affairs Forum.
The theme of the interactive full-day forum is "The Reputation
Agenda: Building - Safeguarding - Defending". The timely event,
which is designed for senior corporate communications, public
affairs and government relations practitioners, will examine how to
develop and implement effective corporate reputation strategies in
Asia Pacific.
The forum comes as multinational corporations, governments, SOEs
and NGOs come under intense scrutiny as they seek to develop, and
maintain, their wider license to operate among regulators, the
media, employees, governments and the public at large.
Commenting on the 2011 Forum, PublicAffairsAsia's vice president
Mark O'Brien said: "Corporate reputation is vital to the
development of multinational corporations in the rapidly developing
markets of Asia Pacific. But in an age of social media, diffuse
stakeholder relationships and complex governmental and regulatory
systems, building and defending reputation requires top-level
engagement and significant corporate resources. This forum will
equip managers with the insight and case studies to set about this
task."
The high-level conference -- which is limited to just 85
participants to ensure seniority and interactivity -- takes place
on October 6, 2011 at The Marina Mandarin Hotel in Singapore and is
supported by lead sponsor Weber Shandwick and lead partner AmCham
Singapore.
Gaines Ross, the Chief Global Reputation Strategist at Weber
Shandwick, will open the forum by examining the key drivers and
threats to corporate reputation: setting out how multinationals can
build, maintain and defend their all-important reputation in Asia
Pacific's diverse markets.
Devadason, the Group Head of Regions Corporate Affairs at
Standard Chartered Bank, leads the company's worldwide public and
corporate affairs and was formerly CEO for the bank in both Japan
and Thailand. He will examine how as reputational ambassadors, CEOs
can utilise corporate affairs strategies to enhance their firm's
reputation among influential stakeholder groups.
Issues to be addressed at the 2011 Corporate Affairs Forum
include building and defending corporate reputation among key
influencers, internal stakeholder relations, the impact of social
media, CSR, crisis communications, reputation and the law. Case
studies will be presented by executives from multinationals
including The Ford Motor Company and BASF.
Speakers, panelists and moderators include Stephen Crisp, Global
Head of Public Affairs and Public Policy, Nokia Siemens Networks,
Dr Mark Michelson, Chairman, the IMA Group Hong Kong, Counsellor
APCO Worldwide and Joe Welch, Senior Vice President, Government
Relations, News Corporation.
Other speakers include Peter Witton, Habitat for Humanity's
Director of Communications in the Asia-Pacific region, Christian
Schubert, Vice President of Corporate Communications at BASF,
Whitney Foard Small, Regional Director for Communications in Asia,
the Pacific and Africa, The Ford Motor Company, Steven R. Okun,
Director of Asia Pacific Public Affairs, KKR, Craig Hoy, Executive
Director, PublicAffairsAsia, Evan Lewis, Vice President of
Communications, Accor and Junie Del Mundo, CEO of EON, The
Stakeholder Relations Firm.
Plus participants will also hear from Rachel Catanach, Vice
President and General Manager, Fleishman-Hillard, Hong Kong, Bev
Postma, Executive Director of Food Industry Asia, Steven Liew,
Senior Director of Government Relations & Legal Counsel - Asia
Pacific, eBay Inc, Mark Chong, Associate Professor of Corporate
Communications, Singapore Management University and Andy Woolnough,
Vice President of Corporate Communications, Weber Shandwick.
Top-tier speakers also include Janice Armstrong, Regional
Director, Government and Public Affairs, Asia Pacific, at
GlaxoSmithKline, Neena Moorjani, Director, Media & Public
Relations, Asia, Pfizer and Stephen Lock, regional PA lead, Edelman
South East Asia.
Delegate places for the 2011 Forum are currently available at
the partner rate of US$1,200 and the full rate of US$1,600 and can
be booked by emailing [email protected](
mailto:[email protected]
). Full details on the 2011 programme, speakers and themes can be
found at www.corporateaffairsforum.com
About PublicAffairsAsia:
PublicAffairsAsia is the network for senior government
relations, public affairs and corporate communications
professionals operating across the Asia Pacific region. It offers
news, features, analysis and intelligence on practice and policy
through PublicAffairsAsia magazine, online channels, intelligence
and events. For more information, to REGISTER, or SUBSCRIBE: visit
www.publicaffairsasia.com.
PublicAffairsAsia also operates the flagship Gold Standard Awards
for public policy and communications: more at www.publicaffairsasia.com/goldstandard
About Weber Shandwick -- lead sponsor:
Weber Shandwick is a leading global public relations agency with
offices in 74 countries around the world. The firm's success is
built on its deep commitment to client service, our people,
creativity, collaboration and harnessing the power of Advocates -
engaging stakeholders in new and creative ways to build brands and
reputation. Weber Shandwick provides strategy and execution across
practices such as consumer marketing, healthcare, technology,
public affairs, financial services, corporate and crisis
management. Its specialized services include digital/social media,
advocacy advertising, market research, and corporate
responsibility. In 2010, Weber Shandwick was named Global Agency of
the Year by The Holmes Report for the second year in a row; an
'Agency of the Decade' by Advertising Age, Large PR Agency of the
Year by Bulldog Reporter, a Digital Firm of the Year by PR News,
and Top Corporate Responsibility Advisory Firm by CR Magazine. The
firm has also won numerous 'best place to work' awards around the
world. Weber Shandwick is part of the Interpublic Group( http://en.wikipedia.org/wiki/Interpublic_Group_of_Companies
) (NYSE: IPG). For more information, visit http://www.webershandwick.com
or http://www.webershandwick.asia.
About AmCham Singapore -- lead partner:
AmCham Singapore is one of the largest American chambers outside
the U.S., one of the largest American chambers in ASEAN and the
largest foreign business chamber in Singapore. We are also one of
the most influential chambers and represent an estimated US$25
billion of investments in Singapore and the region. Our 4,000
members represent more than 650 companies. With more than 250
business events per year, and 13 industry-focused committees,
AmCham will help you gain invaluable insights into doing business
in Asia.
Media Contact:
Mark O'Brien
PublicAffairsAsia
+852-2251-1511
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+852-2251-1511