2010-11-23 09:30 
SINGAPORE, Nov. 23, 2010
/PRNewswire-Asia/ -- The CAMQUEEN OF THE YEAR, crafted for
YOU.C1000 of PT DJOJONEGORO C-1000 by THE CHING CHONG GROUP, was a
contest where participants uploaded two photographs, one with no
make-up and the other with make-up. The unique twist, unbeknownst
to contestants before the grand announcement, was that they were
being judged based on their 'before' picture for their natural
beauty instead of their dolled-up version.
The contest has been a smash hit
among Singaporean youth; it generated over 4.5 million page views,
400,000 votes via Facebook 'likes' and 200,000 unique visitors in
just seven weeks (October 6 to November 22, 2010). The
contest -- where girls, hailing from Singapore to New Zealand and
the United States, attempted to beautify themselves through
make-up, choice camera angles and bright smiles -- had clearly
struck a chord with youths struggling to find an identity and
external validation.
The winner of CAMQUEEN OF THE YEAR
2010, Tammy Tay, from Singapore, was unveiled on November 22.
According to the judges, Tammy not only exemplifies the confidence
of a modern-day woman, she is also street-smart and highly
entrepreneurial. As the winner, she will receive a cash prize of
SGD 5,000. The entry with the most votes, Catherine Chew Kai
Lay, from Malaysia, is the People's Choice and will receive a cash
prize of SGD 1,000.
Visit http://www.camqueenoftheyear.com for
more information.
About PT Djojonegoro
C-1000
Founded in 2003 by Mr. Husain and
Mr. Pudjiono Djojonegoro, PT Djojonegoro C-1000 produces YOU.C1000
Vitamin Lemon, YOU.C1000 Vitamin Orange and YOU.C1000 Vitamin Apple
beverages. Each beverage contains 1000mg of Vitamin C which
helps strengthen the immune system and contributes to radiant
looking skin.
For more information about
YOU.C1000, please visit http://www.youc1000.com
About The Ching Chong
Group
The Ching Chong Group, founded in
October 2009, is an award winning, hybrid creative agency that does
integrated work across all mediums such as TV, print, direct
marketing, social media and advergames. In addition to
YOU.C1000, other clients include xinmsn, PaymentLink, Carlton Hotel
and TOTO. The Ching Chong Group prides itself on offering big
agency talent with a small agency culture.
For more information about The Ching
Chong Group, please visit http://www.thechingchonggroup.com
SOURCE PT Djojonegoro C-1000