Sharpening Sales Strategies for Bottomline Profit: Global Sales
Expert Bruce Wedderburn Comes to Singapore
2010-10-18 11:48
SINGAPORE, Oct. 18 /PRNewswire-Asia/—Bruce
Wedderburn, a global expert in sales, and Huthwaite’s Vice
President of International Operations, will be in Singapore for a
series of presentations that will guide corporations to improved
pipelines, more accurate forecasting and maximised profit from
sales.
In leaner times, bottom lines were protected by cutbacks; but
growth in late 2009 and 2010 bolstered revenues. Wedderburn says,
“The big question being asked by companies as they budget for 2011
is how to maintain that revenue growth and do it in a way that
drives significant increases in profitability per client, per deal,
per region, per sales person.”
He says that sticking with GFC legacy
strategies – cost-minimising then reliance on top line growth –
will hold back organisations from capitalising on the current
marketplace.
In his addresses to CEO’s, CFO’s and sales leaders, Wedderburn will reveal how to
build on top-line revenue improvements of 2010 to advance bottom
line results in 2011. He will also explain why commonly employed
“best practice” metrics for predicting sales results are in fact
unconsciously increasing sales costs and hindering margin growth.
He will highlight some of the common and rarely detected sales
practices that are silently eating away at every company’s bottom
line.
As well as predictive metrics falling under Wedderburn’s
analysis, he will also debunk the belief that having a large number
of opportunities in the early stages of a sales pipeline is
advantageous. He will outline strategies for addressing bottlenecks
to accelerate sales and discuss strategies that have been proven to
increase the probability of closing a deal.
Breakfast Seminar in Singapore:
Date: Tuesday, 26 October 2010
Time: 7:00am – 9:00am
Venue: Raffles City Convention Centre, 80 Bras Basah Road
About Huthwaite
Huthwaite is the world’s leading sales performance improvement
organization. Founded on scientifically validated behavioral
research, our methodologies which include the internationally
renowned SPIN® Selling, guarantee sales
success. Huthwaite assesses your organization’s needs and develops
customized sales performance improvement and coaching programs that
drive real business results. For additional information on
Huthwaite, please visit http://www.huthwaite.com.
Press Contacts:
Rosana Doble
Huthwaite Asia Pacific
Tel: +65-6733-5620
Email: [email protected]
Donna Garcia/Rasyida Samsudin
Rice Communications
Tel.: +65-6221-8729
Mobile: +65-9734-8808
Email: [email protected]
Email: [email protected]
SOURCE Huthwaite