WOWtv Partners with iConcerts to Showcase Live Concerts in
Singapore
2010-08-09 09:00
SINGAPORE, Aug. 9 /PRNewswire-Asia/ -- M2B World Asia
Pacific Pte Ltd, Asia's leading broadband entertainment content
provider and a subsidiary of US-Based Amaru Inc (AMRU), has entered
into an agreement on 23th July 2010 to launch iConcerts
high-definition live music channel on WOWtv online
platform.
WOWtv
To distinguish itself from the massive deluge of contents both
from its own library and the world wide web movies, WOWtv platform
was conceived as a ubiquitous online player that features five
selected Prime Programs Channels featuring WOWSelect, WOWFashion;
Auto Tv, Qtrax Music and iConcerts Channel.
Swiss-based Transmedia Communications has chosen Singapore WOWtv
as its inaugural launch, to tap onto WOWtv's established presence
in Asia Pacific. It sees Singapore's multi-cultural mix and its
excellent IT infrastructure, governmental support, plus M2B's
early-established presence in Asia Pacific, as an ideal launch pad
for a burgeoning internet population in Asia.
Featuring performances by some of the most popular international
artists, from Coldplay to Santana and Amy Winehouse, iConcerts HD
has already established itself as the first HD TV concert channel
in Europe.
It features the world's largest library of live music
performances, from best-selling contemporary stars to legendary
performers like Jimi Hendrix and Bob Marley.
iConcerts has its sight on Asia, and M2B's WOWtv platform as its
first Singapore outlet.
"Singapore is a perfect base to respond to the growing demand
from Asian operators," commented Etienne Mirlesse, Transmedia CEO.
"It is both a state-of-the-art digital hub and a top-notch
production environment. It will allow us to not only bring the best
of the international live music to Asia, but also to incorporate
Asian artists into the iConcerts repertoire."
About the Venture
Agreeing with Etienne's assessment to use Singapore as an
effective launch pad for Western and European Media companies
wanting to penetrate Asia, M2B's CEO Mr Percy Chua said, "We are
extremely pleased to be part of this historic moment in the media
development of Singapore, using M2B's WOWtv platform to showcase
premium music concerts and entertainment channels."
To cap the significance of launching iConcerts in Singapore, a
major live Concert event will be hosted in Orchard Road after the
Mid-Autumn festival. This marks an important milestone for both
companies.
"MDA (Media Development Authority of Singapore) is pleased that
WOWtv -- a Singapore based company has been chosen by iConcerts to
host its videos, and use Singapore as their Asian hub to expand
into the region," commented Mr Yeo Chun Cheng, Director of
Broadcast and Music.
"We welcome iConcerts' presence here, which attests to
Singapore's growing role as a Global hub in Asia where companies
innovate, manage and integrate their Asian and global businesses.
In Singapore, iConcerts will also have the opportunity to leverage
our broadband infrastructure and digital media talent to develop
innovative multi-platform services to extend its business," said Ms
Angeline Poh, Director (Infocomms and Media), Singapore Economic
Development Board.
About iConcerts
iConcerts(R) is the first global digital entertainment channel
dedicated to live music. Founded in 2005, iConcerts SA an affiliate
of Transmedia communications. iConcerts offers a library of over
1000 concerts, TV shows and documentaries, visit
http://www.iconcerts.com .
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SOURCE M2B World Asia Pacific Pte Ltd