Team Modish Named Singapore Champion of the L'Oreal Brandstorm
2010
2010-05-19 20:55
NUS to Represent Singapore at the International Finals
SINGAPORE, May 19 /PRNewswire-Asia/ --
L'Oreal, one of the world's leading cosmetics companies, on May 18
announced Team Modish from the National University of Singapore
(NUS) as the winner of the Singapore National Finals of L'Oreal
Brandstorm 2010 -- held at Klapsons, The Boutique Hotel.
L'Oreal Brandstorm is a unique annual
international competition where over 6,700 tertiary students from
43 countries compete this year for the coveted trophy. The students
are challenged to develop a new product line for one of L'Oreal's
brands. They also need to propose a fully integrated marketing plan
and launch campaign. This requires students to analyse current
market conditions - from styling trends to spending habits and
product ingredients - in order to identify niche opportunities for
their products. Employment offers will be extended to students from
winning teams in their home countries.
This year’s competition is focused on the
theme of men's grooming for L'Oreal's luxury brand, Diesel.
Participants are challenged to revamp the brand to launch a new
beauty product range for men outside of the fragrance category and
to propose winning concepts that could potentially be developed by
L'Oreal.
Caroline Ng, Jonathan Loh and Colin Lim beat
77 other teams from Singapore and will compete against 42 other
countries at the International Finals in Paris, France, this
June.
Guest-of-honour Mdm Ho Geok Choo, Member of
Parliament, West Coast GRC, Advisor, Boon Lay Grassroots
Organisation and CEO, Human Capital (Singapore) Pte Ltd presented
Team Modish with their award.
Runner-up teams Zalvado from NTU, TLQ from
NUS and Maverick from SMU followed closely behind. Winner Team
Modish also garnered the People's Choice Award, an online
competition open to public to vote for their favourite teams.
Mr. Nicolas Pauthier, Human Resource Director
of L'Oreal Singapore & ASEAN said, "I am very excited and proud
of the students who presented today. While they are very talented,
they made great efforts to understand the challenges our brand
managers face and came up with novel, creative ways to make their
product a success. Of the 231 participants from Singapore this
year, it's my honour to congratulate Team Modish as they work their
way to the international finals."
SOURCE L'Oreal Singapore