2010-03-23 10:00
HONG KONG, March 23 /PRNewswire-Asia/ -- In
uncertain economic times, going for an MBA is a big step. Finding
the right school has become ever more important - yet for busy
professionals the search takes precious time. Business schools know
about the challenges prospects face when it comes to making an
educated decision on where to study and are increasingly adding
social media as a means of effective communication.
Already by the end of 2008, 85% of colleges
and universities in the United States utilized at least one form of
social media, and many schools are running more than one form of
online presence, such as blogs and webinars, Facebook, Youtube or
Twitter. Schools like Cambridge Judge Business School, Singapore
Management University SMU and MIP Politecnico di Milano are now
taking their online activities to a new stage by participating at
MBAwired (http://www.mbawired.com ), a virtual MBA fair.
Replicating the features of a face-to-face
event into the virtual world, MBAwired allows prospects, school
representatives, alumni and students to meet at exhibition booths,
attend presentations and mingle at a virtual lounge all without
leaving their desk.
"Virtual events can greatly contribute to
establishing qualified contacts that can be followed up in
face-to-face meetings," said organizer Jerome Hainz, Manager
eBusiness UBM Asia.
"Our school has staged webinars for some time
and we believe a virtual fair can take the user experience a step
further," said Conrad Chua, Head of MBA Admissions and Marketing at
Judge Business School.
Doris Sohmen-Pao, Programme Director of SMU
MBA, believes going virtual could become a trend for MBA shows:
"Candidates don't have to travel far to meet us. We are excited to
be part of this next generation of MBA fairs."
For other schools, a major point is the
international reach. MIP's admission officer Xixi Fan emphasizes:
"We are well established on Youtube and Facebook, but MBAwired is
more interactive and can help us to cover regions more
specifically."
MBAwired APAC will be held on June 3, 2010
with a number of business schools to present their programmes. It
is scheduled to take place in East Asia's early evening allowing
candidates from APAC to participate after work. Hainz summarizes:
"The online visit gets attendees a one-stop access to information
and in touch with school representatives, alumni and students. This
is critical for a good decision on where to go for an MBA."
For further information, please contact:
Jerome Hainz
Tel: +852-2585-6129
Fax: +852-3749-7495
Email: [email protected]
SOURCE UBM MBAwired