May 2, 2012 - Straits Times
Parents who struggle with economics and the basics of how money
works will be able to turn to their children for help, thanks to a
new business that mixes fun and finance for preschoolers.
Kindernomics, as the programme is called, was started about two
months ago by three young, single and ambitious friends to help
children make sense of the world around them by teaching them
essential economic concepts in simple bite-sized chunks.
'We want to transform the preschool landscape and early
childhood education. It's very important for kids to make
independent choices,' said co-founder Chan Yun Cheong, 34, who has
an MBA from Cornell University and has worked in London and New
York.
VITAL LIFE SKILLS
'We see so many people getting into financial difficulties at a
younger and younger age, so it's very important to me to teach my
children how to handle money.'
Ms Paula Robinson, whose four-year-old son Garrett went
to a Kindernomics camp
At an office space in the Forum shopping mall on Orchard Road,
four- to six-year-olds can attend weekly classes that cost $550 for
a 10-lesson term, with each lesson lasting about 90 minutes with up
to 12 children at a time.