What the CEO said is true. partially.
Smaller flats does not mean lower standard of living. True.
But paying more for a smaller flat results in a lower standard
of living.
If flats become smaller, with a corresponding drop in price, it
is alright. I can live with that.
But when I seem to be paying more and more for a flat that is
getting smaller and smaller, the value of my money shrinks and I
have reduced purchasing power. Unless I've mistaken, reduced
purchasing power causes reduced standards of living.