By Hetty Musfirah Abdul Khamid |
Posted: 02 April 2011 1620 hrs
SINGAPORE: Minister in Charge of Ageing Issues Lim
Boon Heng said Singapore has prepared itself to take on the
challenges and capitalise on the opportunities of an ageing
population.
Mr Lim said businesses can play a bigger role in delivering goods
and services that seniors will demand.
He was speaking at the launch of the 50 plus Expo as part of the
Annual Active Ageing Carnival.
Now into its third year, the Expo organised by the Council for
Third Age, aims to create a market place for the silver industry
and mature consumers.
Stakeholders said the market is growing but often under served. But
this year, the event has managed to attract more than 120
exhibitors, among them are about 60 new exhibitors, to the
Expo.
The exhibition features products tailored specifically for the
silver segment in areas such as health, beauty and fitness.
It also features the "My Life, My Home" Exhibition that comes in
the form of two showflats - equipped with the latest assistive
devices and practical solutions that can help older Singaporeans
age comfortably and independently within their own homes.
Mr Lim said: "As the population ages, we do expect that more and
more people will need help in different aspects of everyday
activities. But at the same time, they will also be largely healthy
and mobile, have discretionary income and want to lead active
lives. This represents possibly a huge opportunity for
businesses."
-CNA
