By Linette Lin
SIXTY-FOUR per cent, or nearly two-thirds, of respondents, in a
MasterCard survey said they now shop online, up by 10 per cent from
last year.
Singaporean women continued to out-shop their male counterparts
with 68 per cent of female respondents shopping online, compared to
only 60 per cent of males.
Female online shoppers also purchased an average of five items
online in the last three months, more than the male shoppers'
average of 4.2 items.
The types of online purchases have not changed from past years.
Airline tickets continue to be the most popular items, followed by
hotel accommodations, movie/concert tickets, women's apparel and
accessories and books and art.
These online purchases are usually planned in advance, with
nearly 80 per cent of those surveyed doing research beforehand. On
the other hand, the most common items that triggered impulse
shopping online are women's apparel or accessories and airline
tickets.
Singaporeans cited convenient payment methods, secure payment
facilities, and price and value of the items being purchased as the
top three influencing factors in their online shopping
experience.
Respondents were also surveyed on their online shopping habits
through mobile phones for the first time. Only 12 per cent of
respondents in Singapore made purchases on their mobile phones in
the last three months.
