I WAS taking the MRT when I saw the Great Eastern Life Assurance
Company's campaign, titled "It's great to be a woman", on the
train. The headline read "Discrimination works. Especially on
Ladies' Nite".
I was greatly disturbed by this. While many women are fighting
discrimination in society and the workplace, Great Eastern seems to
be acknowledging discrimination by saying discrimination works.
There are many reasons why it's great to be a woman, but I strongly
believe that women should never use their gender to gain
advantages.
Great Eastern should seriously reconsider their reasons why it's
great to be a woman and remove the superficial views. If not, this
campaign will be perpetuating sexual discrimination.
Choo Ai Zhia (Ms)