we are not up for some creative marketing......
but then again, tts another qn.....
if the poor guy in the costume got whacked or shot dead how?
Creative marketing is fine, but those marketing idiots should
have at least sat down and thought about the possible
repercussions. It's obvious that they didn't do so, or they were
otherwise too stupid to realize what the consequences could be.
It does not require a degree in marketing to figure out that
faking a bear sighting in a residential area can actually lead to
public distress and provoke a reaction from the authorities. Which
makes me wonder where they all got their degrees from.
At least in the SingPost saga, in the worst case scenario the
'vandal' would have been tackled, handcuffed, and made to spend the
night in a police lockup. No one would have to die - just that the
vandal would have an unpleasant experience.
Philips and the ad agency here went much further - that bugger
in the bear suit could have been shot with tranquilizer darts or
9mm rounds. Are they willing to take the rap for that should it
happen?
