I THANK Ms Carrie-Ann Lee for her enthusiasm and support of the
Youth Olympic Games (YOG), which will be held from Aug 14 to 26
('YOG shop: The overall look and feel were not welcoming.'; last
Saturday). We appreciate her suggestions on improvements to the
Olympic store at Ngee Ann City, and will work with our master
licensee to address them immediately.
YOG merchandise is now available for sale at outlets which
include Singapore Post offices, all four transit terminals at
Changi Airport, as well as the online store on our Singapore 2010
website.
Last week, a new outlet was opened on level three at Ang Mo Kio
Hub and more outlets will be opened at other locations all around
Singapore, such as Jurong Point, West Mall and Parkway Parade in
coming weeks. Next month, we will open the Olympic Superstore, the
largest Olympic store in Singapore, which will be in Orchard Road,
outside Ngee Ann City.
An open-concept design has been introduced at the Ang Mo Kio
outlet, and where possible, this new design will be adapted in the
new outlets opening in the weeks ahead. A new range of merchandise
is being rolled out progressively and the full range, which is 10
times more than the current merchandise range, will be out before
the YOG.
We share Ms Lee's sentiments that the Olympic stores should go
beyond merchandise sales. They should also be a channel for the
public to find out more about the YOG. We will continue to work
towards this.
We welcome everyone to visit our stores or www.singapore2010.sg.
Alice Tan (Ms)
Director
Marketing and Sponsorship Division
Singapore Youth Olympic Games Organising Committee