£9k will get you a pair of 24 carat gold Aussiebums – or you can
win a pair.
Australian brand Aussiebum has just designed and manufactured
what they claim is the world’s most expensive underwear.
The 24-carat gold yarn was created in Germany, knitted into a
fabric in Queensland, and now it is on sale for the princely sum of
AUD $14,695 – nearly nine thousand British pounds – or a few
hundred 3 pacjs of Calvin Klein briefs.
The trunks were designed by Aussiebum founder Sean Ashby, and
one pair has already been sold, to a “huge fan of the brand” who
wishes to remain anonymous. Sean Ashby, perhaps?
“The Gold Rush era was one of the most exciting and prosperous
times of Australian history. I’m mesmerized by the thought that
people travelled from around the world to seek their fortunes in
Australia. Now, people don’t have to travel down under to find
their fortunes, they can find it online at aussieBum.com.”
Says Ashby.
And still feel great “down under”, no doubt
“If you doubt yourself, wear something else”, is the company
mantra. Don’t think you can pull off 24 carat gold undies? Us
neither, even if they do come with special “ENLARGEIT” technology,
which sounds kind of handy, and should you win, the trunks will be
tailor-made to fit your waist.
Aussiebum say they sold more than one million pairs of underwear
in the last financial year – they won’t be selling a million of
these however.