The transformative power of online crowd funding is being poured
into a bowl or two of potato salad
A Kickstarter project with a simply stated goal of making the
classic US summer picnic side-dish had raised more than $9,000 from
1,351 backers as of Monday and was attracting more support.
"Basically, I'm just making potato salad," project mastermind Zack
Danger Brown said in an unabashedly succinct description at his
page at the website where people pitch ideas in the hope that folks
on the Internet will pitch in with funding.
"I haven't decided what kind yet."
Brown blasted past his original funding goal so fast that he added
"stretch goals" that include making twice as much potato salad,
trying more than one recipe, upgrading the mayonnaise, and sending
people themed baseball caps.
His funding campaign shot past those faster than a spud out of a
potato gun.
Upon passing the $1,000 funding point, the Ohio man promised an
online live stream starring him making the potato salad after the
Kickstarter funding round closes on August 2.
Most of the pledges came in the form of one or two dollars each,
with those backers to be rewarded in simple ways, including their
names being said aloud while the potato salads is being made.
Bigger money backers kicking in $10 or more are in line for rewards
ranging from hand-written potato-themed haiku and access to the
kitchen during the salad making to homage T-shirts or a "Potato
Salads of the World" recipe book.
"I love this project!" a backer with the screen-name Devorah
Brehony said in a Kickstarter chat forum post on Monday. " It's so
insane!."
