... but it's only available in Colombia
Good news for those of you who enjoy a nice cold Coke: the company
has rolled out a new bottle made entirely from frozen water. Bad
news for those of you who don’t live in Colombia: It’s only
available in Colombia.
This icy new drinking vessel is shaped like the traditional glass
Coke bottle and has the company’s name etched into the ice, Alas,
right now you can only find it in Colombia, and there’s no word yet
if Coke will introduce it in any other countries. But apparently
it’s pretty popular so far — according to the site, beachside
vendors have sold an average of 265 bottles per hour.
If you’re at least a marginally curious person, then perhaps you’re
wondering how this works. Basically, these bottles are made of
silicone molds filled with micro-filtered water, frozen to -13° F.
Once you’ve drunk all the Coke, the bottle melts away. Oh, and each
bottles come equipped with a rubber red band to make it easier
to hold the vessel. The band then doubles as a bracelet.
Bonus!
Coke is touting the environmentally friendly nature of these
melt-away bottles, but as ABC News points out, they require so
much extra refrigeration that it basically cancels out the
eco-friendly aspect.
