
Pants to poverty crammed nearly 60 people into a giant
pair of underpants this morning to celebrate Guinness World Record
Day. Clad in little more than underwear and socks, the participants
gathered in Canary Wharf in London to break the record for “Most
People Gathered in a Single Pair of Pants.” (Really.) But a place
in the annals of outlandish one-upmanship wasn’t the fair-trade
label’s only purpose. The stunt was also an opportunity to raise
awareness about ethical working conditions in the fashion
industry.


