A successful Guinness World Record attempt for the longest
bikini parade has turned into priceless advertising for Australia’s
Gold Coast, admit city officials.
Watch video:
http://www.youtube.com/watch?v=TY2viZB8vpo
Gold Coast Tourism chief executive Martin Winter said the parade
with 357 bikini-clad women Saturday is the kind of promotion the
area's struggling business and tourism sectors need, the Gold Coast
Bulletin in Molendinar, Queensland, reported.
“It reinforces the kind of fun and attractive culture the Gold
Coast is famous for,” he said. “We heavily promoted the event
through our media and social media networks because this appeals to
the sort of people we are looking to get to the Gold Coast. All
these images of fun, sun, sand and our beaches is something that
connects with people on a lot of levels.”
On Twitter, BikiniParade ranked among topic discussion topics in
Queensland and the event was highly televised.
“With this event it is the greatest piece if destination
marketing I have seen in a long time,” said Surfers Paradise
Alliance chief executive Mike Winlaw. “The overall publicity will
see a lot of people take another look at what the Gold Coast has
got and come back for, hopefully, a long stay.”
Australian live national television broadcasts and fevered
social media interest surrounding the successful Guinness World
Record longest bikini parade.
Surfers Paradise councillor Susie Douglas said she tipped the
Cayman Islands, who formerly held the title, would challenge the
new record. I think it could easily become an annual event if it
keeps getting broken,“ she said.
”It shows off that we have beautiful beaches, we've got a great
foreshore, healthy young women and a sense of fun”, emphasized Ms
Douglas.