Most Swiss head to the beaches for their vacations, but
others are opting for a rustic holiday in the mountains where they
are spending time with their adopted cows over the summer.
Launched five years ago by herder Michel Izoz, a cow adoption
project called Mavachamoi -- word play in French for "my cow" -- is
proving popular among urban dwellers in Switzerland.
Among the 20 cows available for rent at his farm in La
Lecherette in the canton Vaud, only Ilda, Rosette, Tola, Ursula,
Usine and Quenele are still available. All the others have been
booked for the summer.
Izoz noted that some cows are more popular than others,
especially those with horns as they "appear more authentic."
Clients go online to the website www.mavachamoi.ch for a
catalogue showcasing the cows on post-card perfect meadows. For 280
euros (350 dollars) , they can reserve a cow for a season, during
which they can visit the animal as often as they wish.
Most reservations are made as gifts, Izoz said, pointing out
that the project offers a chance for city dwellers to compare "the
stressed out world of the cities and the hard lives in the
mountains."
Izoz told AFP that he had started the project mainly to "show
people that farming life is really different from what we
imagine."
To put forward his point, Izoz requires clients to spend at
least four hours working at the farm, during which they are to
round up the herd, cut wood, participate in the treatment or making
of cheese prepared in wood fire in the large copper vats.
"Often, it makes my son laugh" to see the city people doing the
farmwork that requires some dexterity, said Esther Ginier, another
farmer who offers 16 cows for rent at her farm in La Comballaz.
Most end up being surprised by how hard life can be in the
idyllic mountain pastures through which they hike during the
weekends, said Katherine Bolay, a retiree participating in the
project with her husband.
"They discover that the mountain pastures is seven days a week,
we do not get Sundays off and we have little vacation," Ginier
pointed out.
"We are most stressed by the weather, we live with nature, and
its rules," said the Vaudoise farmer at her 17th-century farmhouse,
decorated with flowers and antique bells.
The adoption also offers other surprises.
"The children discover in Switzerland, the country of cows, that
milk does not come from packets. Straight from the udder, it's
smooth, it's warm, it's sweet," said Bolay.
Parents meanwhile also manage to revisit their childhood
memories. They also often leave with farm products, said her
husband Jacques Bolay.
They realise that "the cows are not that dumb and that like
people, they have their own character, with a dominant one, a
curious one, a greedy one... and even nasty ones which charge at
us," he said.
Claude Kobler has adopted Sirene since 2007.
For him, it is about making a contribution to the alpine
herders.
But what makes the IT consultant of a Geneva bank happy is the
contact with the different world.
His Fribourgeouis speckled cow appears, too, to enjoy the
patronage, "as it produces more and more milk."
