Interview
with Roger Ng, property sales agent.
1) Do you put
leaflets into HDB's mailboxes/doors as a means of
advertising?
A:
Yes.
2) Where do
you put the pamphlets? in the doors, letterboxes or do you pay
Singpost to do it?
A: Both doors
and letterboxes.
3) How
frequently do you do this? How much does it cost?
A: As
frequent as weekly, and it may cost between $400-$500.
4) How
effective has this advertising strategy been for you?
A: It is
effective especially when the frequencies increased and the
vastness of areas expands. We want to extend distribution of
leaflets as far as possible to attract the maximum number of
customers.
5) How do you
hire people to distribute these leaflets?
A: Through
companies, where they provide such services.
6) If you do
not give out leaflets are there other alternative means of
advertising that you employ?
A: Through
internet, newspapers etc.
7) Do you
think this is the best way to promote yourself? Why?
A: There is
no best way; every way has equal opportunities for
business.
8) Do you
think people are indifferent or annoyed by these
leaflets?
A: There will
always be a small group of people who are indifferent and/or
annoyed. While, people who need to sell their houses now or near
future will find this very helpful.
9a) Would you
be willing to switch to paying money to put adverts on notice
boards at the void deck?
A: Certainly.
It seems more cost effective than employing runners.
9b) How much
would you be willing to pay to advertise this way?
A:
$300-$400
10) Would you
be willing to place pamphlets in plastic slots placed beside the
lifts instead of putting it in mailboxes and doors?
A: Sure
do.
11) How would
you respond to a law imposed that bans advertisements in
doorways?
A: I always
believe that there are many ways to reach the customers even if not
putting flyers on doorways.