Electronics giant Apple on Monday (April 9) announced
special red editions of its iPhone 8 and iPhone 8 Plus mobile
phones, in support of the fight against the spread of HIV and
Aids.
The phones, in red finishes, will be available for
order online in selected countires and regions from Tuesday. It
will be available in stores from Friday (April 13).
The red edition of the iPhone 8 and iPhone 8 Plus will
be available in 64GB and 256GB models starting at a retail price of
US$699 (S$917).
In a release on Monday, Apple said a portion of
proceeds for all special edition red purchases go directly to
Global Fund HIV/AIDS grants that provide testing, counseling,
treatment and prevention programs with a specific focus on
eliminating transmission of the virus from mothers to their
babies.
“This special edition RED iPhone features a stunning
red and black color combination and also offers customers the
opportunity to make an impact in fighting the spread of HIV and
AIDS,” said Greg Joswiak, Apple’s vice president of Product
Marketing.
The company said it has donated more than US$160
million to the global fund since 2006.
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