Gamers in the Republic can now get their hands on
original PC digital games, priced in local currency, via the Razer
Game Store on Lazada.
Announcing the tie-up on Wednesday (April 11), the
Singapore gaming firm and online retail platform aim to bring
original games from publishers all over to world to local consumers
— without them having to pay currency exchange fees.
Currently, games can be purchased only in US dollars
through various channels, such as digital distribution platforms
Steam and Uplay.
With the Razer Game Store on Lazada, Singapore
consumers can shop and pay for hundreds of game titles — from hot
favourites to lesser known indie titles and even old classics — in
local currency.
And they can use promotional codes available on the
online retailer to get further discounts.
“The Razer Game Store on Lazada is the only official
South-east Asia-centric source of original PC digital games from
publishers all over the world,” said Lazada Singapore’s executive
vice-president and chief business officer Hari Vijayaran.
The online store will be rolled out in other regional
markets too, starting with Malaysia and Thailand this quarter,
followed by Indonesia and the Philippines, both parties
revealed.
Explaining how the game store works, Razer’s digital
store director Matthias Castell said once a purchase is made,
gamers will immediately receive a key code which they can use to
redeem their games on the relevant digital distribution
platform.
Last week, Razer launched its online game store
globally, priced in US dollars. But it decided to partner homegrown
online retailer Lazada for its Singapore store to bring a “new
experience to the South-east Asian gamer”.
“We wanted to provide a one-stop shopping destination
for both physical goods and digital content,” said Mr Ian Tan,
Razer’s senior director of global marketing. He added that being
able to sell both hardware and software on a single platform meant
they could “offer unique deals” to their customers.
As part of the promotional launch, the game store will
offer a list of game titles at a discount. For instance, the
recently released first-person shooter Far Cry 5 is 10 per cent
cheaper on Lazada than on Steam.
Shoppers can also use the limited RGSLAZ15 discount
code to receive an additional 15 per cent off their purchases.
The two tech firms said the online store will regularly
“offer fans promotions, including in-app specials, tailored for its
home markets.”
todayonline