because its designs, cuttings, shapes, material texture,
colours are erotic, sexually-charging, flirtatious, seductive,
sexy, alluring, playful and captivating to a man's eyes... it
also makes the cleavage* deep...
and the truth is... what we really want to try to see is
what lies beneath... the actual nude female body...
because those lingeries r covering up the girl's pair
of breasts and the vagina...
*cleavage: http://en.wikipedia.org/wiki/Cleavage_(breasts)
Continuing from what Rednano said, yep guys (naturally) want to
see what's inside, so the lingerie is almost like a 'final barrier'
to the 'grand prize', and you can take it that guys (in your school
too) are sort of like viewing the lingerie with the
longing/expectation/anticipation of it actually 'getting out of the
way of the trophy'.
Of course, an exception would be those viewing the lingerie for
purely fashion.