Our chinese fren, Shanghai Automotive, which was unsuccessful in
buying rover earlier this year, has decided to create a premium
sub-brand in its fleet, a la lexus for toyota, called......sit
tight...
ROEWE (i think this is the spelling)
i read this in the awsj today. even their logo looks suspiciously
similar, but with 2 lions on the badge.
whilst they took pains, in the article to explain that Roewe is not
Rover and the pronunciation is different, it once again prove the
chinese still lags and lacks creativity in this respect. we have
the HK peninsula hotel replica in china, toyota copycats, and now
the brands is not spared....
funny in china, if u go to the electronic shop and ask for iPOD
(jus for the heck of it), the sales person will ask u to buy `China
iPOD' instead. it's about 1/8 the price of an ipod, chassis looks
exactly the same, only it is not touch sensitive when u work the
volume.
but to create a roewe but u cannot by rover is kicka$$ to say the
least....
