Originally posted by kin0:
An interesting article that I read about the increase in
women choosing technology over their once best friend; diamonds.
From your opinion, if you are a women, do you still prefer diamonds
over technology or gadgets?
Are diamonds still a girl's best friend? Contrary to that
antiquated belief, a research study released in 2006 reveals that
more than three out of four women said a new plasma TV trumps a
diamond solitaire necklace. The study conducted by market research
TRU for the Oxygen Network is cleverly titled Girls Gone Wired and
has helped marketers gain insight into women and technology.
Given the fact that women represent roughly half the U.S.
population and influence more than 73% of all purchases in the
consumer electronic category, they remain a largely underserved
market. There have been misconceptions that women are not
technologically savvy or knowledgeable as men. In recent years,
solid research has been able to debunk those beliefs and open the
eyes of the consumer electronics industry.
Oxygen's research study found that both men and women spend a
majority of their waking hours interfaced with technology, with
women spending 15 hours per day and men spending 17. Both women and
men rely most heavily on their computers and cell phones. Roughly
the same amount of men and women said they use their cell phones
weekly, but 73% of women said they use their computers weekly
compared to 71% of men.
Read the whole article at: [b]http://wisdomnet.blogspot.com/2007/12/what-women-really-want.html[/b]
Reminds me of...anty. 
