When you think about iPods, they could have gone into a price
war or price cutting to fight with those china mp3 makers, but of
course I'm not Steve Jobs, I'm not smart like them to know why they
didn't do that. But I know they rule the mp3 market and they don't
think like normal people do. Steve Jobs is just one smart dude.
Even creative zen couldn't beat them with lower pricing. That's
probably the stategy most normal people would resort to.