A shoes manufacturing boss ponder whether he should enter
African market. Hence he send one of his marketing excective A to
Africa to do research.
A went and came back to report to the boss. "Boss ah, I dun think
there is any market value in Africa. cos nobody wear shoes anyway.
Most dun wear shoes at all!"
The boss remained unconvinced and decided to send excective B to go
to Africa for a second round of research.
When B returned, he reported to the boss. "Boss, I believe there is
Huge market value in Africa." Susprised, the boss asked why he
think so. "Because since most people in Africa dun possess any
shoes, if we market our shoes there and set a culture of wearing
shoes, there will be a huge demand of shoes."
