talk about bad branding esp in the area of psy ops where the
intention is to break the morale of the enemy to fight, not make
them laugh! 
“Now the Pentagon brass is mulling a name change that would make
the cadre seem even more humdrum. If the switch goes through.
Psychological Operations would become Military Information Support
and/to Operations. PSYOP would become
MISO.”
http://www.wired.com/dangerroom/2010/06/militar…