Whether its true anot, i think it depends on e way he say it.
True feelings are not easy to express out. If he always have 'i
love u' in his mouth, it may just be a routine, e way he speaks..
not much feelings involved.. if it takes a man to gather all his
courage and just say it sincerely but awkwardly, he is true. When i
really like someone, i can tell them i like them, but the word love
is too strong, only when i really feel that i love this gal then i
will tell her during some special moments.
Anyway, it depends on individual. Just my analysis. Loving someone,
its a feeling. Feelings are not easily expressible by words don't u
think so. 
