ditzy SG There is this little black box device hidden inside your tv set. Yeah, like they need to let you know. Get real.
hegu SG http://www.nielsenmedia.com/nc/portal/site/Public/menuitem.55dc65b4a7d5adff3f65936147a062a0/?vgnextoid=4f5247f8b5264010VgnVCM100000880a260aRCRD
Rad SG Number of tvs in singapore connected to that channel multiplied by average number of people in a household.
Lorry` SG i always thought is count by the number of tvs connected to that channel, but the tv must be connected for a certain period of times then counted as 1 (not sure how to count number of people) viewership....
rane SG b4 kept hearing AC nielson's report on the viewership for mediacorp, now dunno!!! anyway, how they got the figures it's also derive from some statistical method. WEll, this way figures can also be meddled around!!!
Lorry` SG i also because if accidentally switch to that channel for 2 seconds then switch to other channels, shouldnt be counted right
metalizechicken SG They track the signals....... i think. and roughly aga x avg no. of people at home per family
MyPillowTalks SG count the data of image transfered from the cables. then use the equation that is derived= 8gy+hrs+data -------------------- = the number of viewers 90kj^5x8 ok, anyhow type one, dun believe
