From today's sunday times, so what's next in line for Singapore
Girl?
SIA girl wearing the sarong print bikinis serving them on
board?
Is it time to retire the Singapore Girl?
The 35-year-old icon has been instrumental in placing SIA on the
world map, but some say her image may now be dated
By Nur Dianah Suhaimi
HER makeup is immaculate, her hair neatly coiffed and she is
immediately identified by the figure-hugging kebaya she
wears.
She also fronts many of the advertisements for Singapore's national
carrier where she's often seen in exotic locations such as India
and Africa greeting the natives with her warm smile or hugging and
playing with children.
Born in 1972, the Singapore Girl has become almost synonymous with
Singapore Airlines (SIA) itself and is indeed such an icon that she
has earned a place in Madame Tussaud's wax museum in London.
The airline, in recognising the symbolic power she wields, calls
her 'one of the airline industry's, and Singapore's, most prominent
figures'.
But at 35 years old, is it time for her to retire gracefully?