It's founder had a business plan in place. Understood and stay
firm in what the site can offer to it's target audience. It's
content, content and more content... and staying relevant to
trends.
It is not a Rome overnight and they went a long road too before the
big windfall. missqi mentioned...traffic. haha. True, if the buyer
sees that the site gets loads of traffic, potentially... the
revenue is there.
It's magazine also has a steady readership and has probably become
synonymous with eveythung that's tech and gadgets. By buying over,
it enhances it's already huge portfolio of mags. One less
competitor too.