A lot of businesses now a days, are run very technically and very
tactically. Yes, it is good, they are efficient. But why do they
lose customers to other businesses?
Answer: Service Standards
One thing alone, is the true indgredient in making your business
succeed: Standard of Service.
Many out there, just focus on marketing, prospecting, and then
closing the sale. After that, the customer is quickly
forgotten.
Another type, is the successful business or company; I take Borneo
Motors fopr example. They are experiencing good performance, doing
well. But their sale personnel on the showroom floor are like
cancer cells; very poor sales attitude & awful service attitude
at their service center. If another player comes into the market
that sells good cars at competitive prices, they are going to be
abandoned by their clients.
You can work 24/7, but run your operation too cold and technical
focusing only on the bottom line, it isn't going to go far.
Money is one thing, I started with NOTHING. NO MONEY AT ALL. Just
my mouth.
This much I wish to share.