I think for new cars, you will still need to run in...
This is because the engine block in a new car is still not
"seasoned" and furthermore, the walls in the cylinders are not
lubricated enough...so if you just don't care about it and rev your
new engine, it will not be good for the engine... friction
etc...
It might not be obvious initially, but I've read before that in the
long run, the engine will deteriorate faster.. so if you are kind
to your engine in its early (infant) stage, it'll last
longer...
If I'm not wrong, running in for different cars varies...some cars
require up to 3000km before you can rev your engine above
3000rpm... you have to check with the mechanics when you go
servicing...