Is this Sony Ad racist?

last SG · 2006-07-09T03:20:52+00:00

whites too white blacks too black .both are not good . only north east asians(CHINAKOREAJAPAN) are best . i have to admit .

Kawazoe SG

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shes actually holding a black woman if u missed it

FireIce SG

u are looking at it with a racist mindset tts why u think it's racist

i jus think it's an ad

CoolMyth SG

Got yellow PSP? Laughing

fudgester SG

Just like how some people claimed that the Visa ad with Richard Gere was racist. Rolling Eyes

Heck, a friend of mine once claimed that Bee Gees' "How Deep Is Your Love" is a porno song as it deals with the 'deepness of penetration'.

Go figure.

jam on a bread SG

No. Why ppl think so much Rolling Eyes

Agenda SG

Can +1?

missqi SG

ok what.
normal ad nia.
Mr. Green

seow SG

ROFL Laughing

skeujin SG

die lah. i buy O2 atom pure.. people must tink im a racist.... Laughing

Rejected SG

thats for Ah Lau only lah.. Laughing

Kawazoe SG

why mus she be grabbing a black woman, i think is abit insensitive, think of it with singaporean races in context, do u think is acceptable if a chinese is grabbing an indian with that above tagline?

but if the indian is munnabhai clone den ok la no problem Mr. Green

skeujin SG

u must also think tt spongebob squarepants is insulting to starfishes.... Laughing

jam on a bread SG

Ohh,I didn't see the the person in black until you mention it Embarassed I thought she was just flunging her hand into the air Laughing

Pitot SG

I like to eat white choc. Die la, i going to get charged in court liao. Crying or Very sad

gasband SG

It may not be wrong to say the ad could be taken in a racist context.

Context of an advertisement is different in different cultures. That explains the need for different advertisements in different regions and countries at time. A sporting campaign was put up by a famous shoe brand globally during the Olympics some time ago and the message goes like its ok not to win medals cos everyone who participate is a winner. The message goes well in countries like Australia, a more 'feminine' culture where personal achievements are not seen very important over the the group. While this same message was not well received in USA becos USA is a more 'masculine' society where its not good enuff to participate, but they must win. Therefore context is different with the same message.

So the SOny will go well in places like Singapore becos we are a more 'together' society compared to places like say South Africa or even USA where the differences in race and culture is more evident and sensitive.

Kawazoe SG

but this ad not in sg wor, its ok for the ad to be in sg not becoz of togetherness but our society dun have a large population of black and whites, ours is made up of other colours Mr. Green

gasband SG

yeah i said in places like Singapore.....anyway there are many issues to consider in a context when coming up with an advertising campaign...thats why i like advertising so much Mr. Green

rathcycle SG

Don't worry i m with you.

Kawazoe SG

yeah i said in places like Singapore.....anyway there are many issues to consider in a context when coming up with an advertising campaign...thats why i like advertising so much Mr. Green Mr. Green

im in advertising course leh and i hate it Neutral , but my lecturer tell me its where the big bucks are....so tempting Laughing

sand king SG

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