I actually started off with Ericsson phones. My first was the
T28. Loved it, and regretted selling it after 2 great years.
My second was also an ericsson: R600. Cheap but of poor quality. I
managed to squeeze 2 years outta it, then swapped over to Nokia
with the 6100.
This 6100 is a beauty. Everything i need, except a pathetically
small memory.
So far, apart from the walkman phones, i don't see Sony Ericsson
coming close to Nokia, whom are already branching into patented and
branded phones, their N series already taking the world by
storm.
Ericsson just can't get their marketing strategy right.
They originally had the monopoly for bluetooth handsets, but jacked
the price so high and turned it into a exclusive product. This
allowed Nokia and Motorola to flood the market with cheap bluetooth
handsets and literally pull the rug from under ericsson.
Nokia moved from their famed 'human technology' marketing brand to
a rapid and consistent phone design explosion, flooding the market
with numerous designs every month to provide consumers with plenty
of choice. Thus even if you disliked one or two of their designs,
there would always be another 5 to select.
They successfully managed to instill ergonomic change into their
marketing model, and for once showed that constant change is a
blueprint for success, especially in a hugely competitive
industry.
