Tower Transit
to roll out "signature scent" on 100 buses
http://www.channelnewsasia.com/news/singapore/tower-transit-to-roll-out-signature-scent-on-100-buses/3555452.html
SINGAPORE: The next time you board a Tower Transit bus, you may
be greeted by a hint of perfume. It's the transport company's
"signature scent" which was introduced on Tuesday (Feb 28), and
will be rolled out on 100 buses in March.
For a start, the scent made its debut on Tuesday on one of the
service 97 buses, which runs from Jurong East to Marina
Bay.
In a news release, Tower Transit said it hopes to make the
journey more pleasant for passengers. "Research has shown that
pleasant scents can enhance moods. Some scents also help to counter
symptoms of motion sickness," said Tower Transitâs group
communications director Glenn Lim.
It commissioned AllSense, the company behind fragrances used at
Changi Airport and ION Orchard, to create a scent that is exclusive
to the transport operator and spent two months developing it.
The result is a scent that has "refreshing top notes of fresh
grass, lemon and orange, overlaying floral and peppermint notes,
with a foundation of ylang and sandalwood", said Tower Transit.
The "signature scent" will be installed over the next month on
100 buses, which will be deployed on services 66, 97 and 106.
Tower Transit said there are also plans to give out its scented
hand sanitisers on board selected services.
66 weekends i think they put more...đ