referring to this right? i highlighted before somewhere le, but
we also have no ideas...
Sweeteners for tourists during Great Singapore
Sale
25 May 2006 2011 hrs (SST) 1211 hrs (GMT)
Tourists spent a whopping $650 million during last year's Great
Singapore Sale, and the Singapore Tourism Board hopes to top that
this season.
Joycelyn Ng, STB's Deputy Director of Leisure Marketing and Events,
said: "Last June and July we had 1.6 million visitors during the
Sale. For this year, we hope to do better. Right now hotels are
operating at close to capacity so we will not expect a quantum leap
in terms of visitor arrivals. But obviously we do hope to see an
increase in numbers, and more importantly, visitor spending."
The Great Singapore Sale will last for eight weeks, from 26 May to
23 July.
And the tourism board has been marketing it worldwide, through
print, television, Internet and direct mail.
Special events like the Great Singapore Sale Challenge have
generated interest, attracting 17 foreign teams from countries like
Dubai and Vietnam.
The Challenge will see groups of shoppers pitted against one
another to get the best bargains out of an allotted $1,000.
Tourists can also look forward to 50 per
cent price discounts for products like Apple's iPod Nano and the
Creative Zen Neeon.
There will also be free drinks, body and foot massages, and even a
complimentary chauffeur-driven limousine to ferry tourists back to
their hotels from Orchard Road when they can't take one step
further.
Shopping has taken up about half of annual tourist expenditure in
Singapore over the past years.
That's about $3 billion. And 20 per cent of that came from the
Great Singapore Sale last year.
STB's Joycelyn Ng said: "(There are) various shopping options, not
just high-end. We have various ethnic shopping areas, suburban
retail malls. These are things that we have going for us to make us
a compelling shopping destination."
"Singapore has a lot to offer. Apart from just shopping, there's
eating, great entertainment, 24-hour precincts, entertainment,
nightspots," she added. - CNA/ir
