i think the real problem comes when singaporeans breathe too
much into the advertisements.
Let's face it, who here watches Singapore idol, Let alone American
idol for the talent?? I certainly am watching American Idol to hear
the comments that Simon has to say and i particularly enjoy
watching the auditions as you get to see those who have been
"decieved" into thinking that they can sing but end up getting the
"straight-up" comments from the judges?
And also, the commercials change later in the programme's run up to
the finale. Look at season 1, the adverts slowly changed from
"Make-fun-of-those-who-can't-sing" to
"who-will-be-our-next-singapore-idol-?"
Plus, bottomline: adverts are to entice you to watch the programme.
And if it did, then it served it's purpose!! 
