- types of media: press, TV, radio, etc.
- cable TV and internet allow wider access to media for users
worldwide 24/7.
- media may portray one-sided stories in order to spread certain
propaganda/ideologies/messages (especially if the media is
controlled by the state)
eg. War on Iraq, Election of Bush (in Fahrenheit 911, there's a
scene about Fox network increasing Bush's votes, and since it is
such a reputable and large network, all the other networks believed
it was true and followed suit).
- powerful weapon: could have brainwashing effect (extreme), can
influence our decisions (eg. advertisements); it has become part of
our everyday lives.