Bollywood Dreamworld being transformed digitally
The Internaional and critical success of Paheli Has started the
craze.
CGI - computer generated effects is going to have an asian
asthestic
Now the song scenes will have effects like CGI imagery, Lighting
and digital cinematography. No need for props , or colour
correcting machines or even elaborate lighting. All could be added
later into the films with a touch of a mouse. This has resulted in
cost effective and time efficient way.
The ever-rising cost of making live-action movies is pushing
studios towards more computer graphics/animated features. Most of
the 3-D studios in the country are today equipped with the latest
computer graphics applications like 3-D Studio, 3-D Max, Maya,
Inferno and Animo.Bollywood has finally woken up to the importance
of computer-generated effects (CG) and the magic it can weave on
the audience and box-office returns. It is the effective use of
animation and multimedia that sets a movie apart and attracts
audiences to the theatre.
Besides cost advantage, the country's skilled IT manpower and an
English-speaking population are considered major reasons for the
inflow of projects from the US. According to Arena Multimedia,
India will receive more than $2 billion (Rs 9,600 crore) worth of
animation business in the next three years and by the year 2008 the
Indian animation and designing industry will reach a turnover of
approximately $15 billion (Rs 72,000 crore).