Haier has witnessed significantly increasing revenue and
achieved 2004 sales of RMB101.6 billion. Haier is the only Chinese
company ranked on the list of World's 100 Most Recognizable
Brands.""What Haier CEO Zhang Ruimin is concerned about the most is
Haier's global business. At present, Haier has established 30
plants and 8 design centers in foreign countries and 60,000 sales
agents all over the world. Haier is China's pioneer to explore the
world market."
The China Customs statistics show that Haier products account for
the highest percentage of the total volume of China made air
conditioners exported to the United States. With the unique design
and localized marketing strategy, Haier air conditioners have been
well sold in the United States. Current statistics indicate that
Haier has doubled the volume of air conditioners exported to the
USA in 2004, and Haier is currently ranked third in the USA air
conditioner market.
Korean consumers in Kyonggi-do buy Haier wine coolers and washing
machines in Gallery Store. Kyonggi-do plays a key role in Korean
politics, economy and tradition and is ROK'S largest region where
Seoul, capital of ROK, is located. In Korean domestic market, Haier
air conditioners, wine coolers, washing machines and flat screen
televisions are appreciated by more and more consumers in ROK.
Yonhap News Agency reports: the record of e-shopping program of URI
Home Shopping shows that 1,122 Haier air conditioners were ever
sold in 1 hour while in the same period of time, a Korean brand
sell 300 air conditioners. Currently, Haier has gained 30% market
share in ROK for wine coolers.
