In the real estate industry, 'ah beng' flyers are pieces of
black and white photocopied messages that are stuff into letter
boxes, seeking home owners to sell their flats.
This tactic is used mainly by new agents who doesn't want to invest
too heftily in printing colored flyers or to identify themselves as
agents (These agents are what we call 'secret agents'). Usually
experienced agents would print a lot of coloured flyers and
distribute them in letter boxes. The newbies would want to
penetrate the market and they thought owners would be tricked into
thinking that they are buyers and call them so that they would be
able to get listings.
Buyers would not spend time, money and effort in printing 'ah beng'
flyers. In reality, buyers don't mind spending a little money to
look for an agent to serve them. Save them a lot of hassle from
having to print pieces of paper and distribute them to letter
boxes. (a lot of work involved).
Also, you'll realise that the wordings of the 'ah beng' flyers are
similar. This is because agents borrow ideas from others and then
make some changes and print their own. Usually would be 'willing to
pay $20,000 to $40,000 cash', divorce cases - needing a place to
stay with parents, moving near parents to take care of kids, just
sold their property & finding a place to stay,
This method works best on HDB dwellers to get them to sell.
I know as I'm an real estate agent but I don't print 'ah beng'
flyers.
