Don't you know the usual trick.
Pretend, pretend put some crap shows in there. If any show get high
ratings, then pull them out with other crappier shows.
Then, in the end, they will say due to low number of viewers, not
profitable to maintain the channel and in the end, Ch U will be
dropped, to further promote their "premium" channel 8.
In the process, you can also sack all those who are working for the
Ch U side and you can save a lot of wages as well.
Low contribution, high gain. What every company strive for.