i extracted this from the straits times forum.
I am writing to protest against Visa's latest advertisement
featuring actor Richard Gere in India.
It reeks strongly of racial stereotyping, condescension and
arrogance. The last thing the world needs is a not-so-subtle
message that only a big, white American guy can free poor Asians
with American financial clout by way of a Visa credit card.
Other subtle messages may be given to more negative
interpretations, which surely do not dwell well in our present
suspicious global climate.
Visa may want to rethink its advertising strategy if its aim is to
attract Asian customers.
So far, it is only successful in offending the sensibilities of
most Asians and it may be prudent to withdraw this
advertisement.
Claire Chong (Mrs)
