Singapore markets education services in India
By Channel NewsAsia's India Correspondent Vaibhav Varma
SINGAPORE : Singapore is marketing its education services in India
in a big way, eyeing the large number of Indian students eager to
study abroad.
Singapore as an education hub that caters to students from all over
the world -- that is the message behind the two-week Singapore
Education Fair in India.
With growing numbers of Indian students eager to study overseas, it
is a big market to be tapped.
Said Siew-Kheng Kang, director (international relations) at the
Singapore Tourism Board, "We see that the numbers for instance for
'06 and '07 -- there's something like 160,000 Indian students
looking to go overseas. We think we can offer something that they
would find very attractive in Singapore."
STB held the event together with 18 institutions, among them the
National University of Singapore and Nanyang Technological
University.
Besides the capital New Delhi, the roadshow also travelled to
Chennai, Bangalore, Mumbai and Ahmedabad.
Said Bridget Goh, area director (South India) at STB, "When we
promote 'World Class Education is Closer Than You Think' in the
Indian market, we are actually telling the students that they could
actually receive a brand name university education, say for example
INSIA, where they don't have to fly all the way to Europe, they
could just have it in Singapore."
Career counselling was a popular feature of the fair, which
attracted more than 20,000 people at each venue.
Joint promotion of education is part of the Comprehensive Economic
Cooperation Agreement signed between the two governments.
Said Ravi S Sharma, director (India strategy) at NTU, "Whereas for
over 10 years we have been interested in India, I think the
critical mass has taken time to build. Today for sure that critical
mass is there and is substantial. So I suppose from both sides we
were waiting for this time, and that time has come."
Apart from tertiary courses, the fair also introduced Singapore as
an ideal choice for primary and secondary education.
In just the last two years, the number of Singaporean educational
institutions calling on India has doubled and that is set to rise
further.
There have been a number of new initiatives between India and
Singapore in the political and business arenas, and strengthening
of the educational bridge is a happy outcome. - CNA /ct