i extracted this from the straits times forum.
TVMobile abides by Govt's programming rules
I refer to the letter by Mr Tan Khee Shian 'Why is there a bias
towards Chinese shows on TVMobile?' (ST Online Forum Oct 14).
Thank you very much for your valuable feedback. Regarding your
concern that TVMobile often broadcasts Mandarin dramas and variety
shows, please be assured that it is the programmer's duty to
deliver a mixed genre of entertainment, infotainment, lifestyle and
news programmes.
In accordance with the latest ACNielsen survey, English is the
preferred language for TVMobile programmes at 71 per cent, followed
by Mandarin (26 per cent).
Bearing in mind the language sensitivity in a multilingual country
like Singapore, our programming content is 88 per cent in English
and 12 per cent in Mandarin (based on a typical week).
As for the audio level in the buses, surveys are done on a regular
basis to ensure that commuters are comfortable with the volume.
According to the same ACNielsen survey, 67 per cent feel that the
volume is just right. In fact, 18 per cent feel that the audio
level is a bit low.
We understand your frustration that you do not have the option to
switch off what you do not like to see.
As the provider of the world's first free digital TV service on
public transport, we would like to assure you that TVMobile abides
by the programming codes and regulations set by the Government's
regulatory body, the Media Development Authority.
Kim Wong-Nathan
Programming Director
TVMobile
