Hmm... I guess if you're talking about being superficial and
going for looks alone, not just the men do it, the ladies do it
too. 
Perhaps, our society is changing overall. Values are different,
people think differently, priorities have changed... Whilst I might
not like the 'new', modern way of thinking and lifestyle habits, I
have to admit that it's a change that no one person can put a stop
to.
I can just pray that amongst the sea of folks, I can find the few
who share the same value system as I do, and that they'll be my
friends. 
And whilst I'm tempted to frown upon 'the rest', I remind myself to
just 'Live and Let Live'. 